“Obviously, it feels fantastic when Karl Lagerfeld comes up to you and, for instance, comments that I’m from Sweden or when I get a hand-written greeting card from John Galliano. Or when I’m told I’m the only one who can do a certain Dior dress justice at a show.”—Frida Gustavsson
"But the one look, hair pulled back with jacket and trousers, I feel she comes off most ‘mature’. I find sometimes when I see these girls with their hair down they seem a bit older but not Frida. Hair down is fresh and girlish but hair up is…how do I put this, sweet but collegiate? Like she’s taking a semester off from Oxford to work the runway. I dig that she sometimes pairs her personal streetstyle with doc martens, too, it’s a solid foundation to a sporty look."- Brian Fee, US Vogue.